What Made Coca Cola Achieve Superior Performance

What Made Coca Cola Achieve Superior Performance Coca Cola has been operating in the industry since 1886 and is continue leading industry at this date. As the worlds largest beverage company today, Coca Cola has business operation to more than 200 countries found in Eurasia, Africa, Europe, North America, Latin America, and the Pacific, marketing a portfolio of 500 brands and 3300 beverage products. In 2009, Coca Cola ranked 26th in the BW 50 and bagged the recognition having the best brand name by the Interbrand. Commenter of the BW 50 especially mentioned that Coca Cola has triumphed over difficult times because of its innovative spirit. In particular, the companys innovative strategy involves preserving the companys values that made Coca cola remarkable and that is by taking its brand image of wholesomeness and family and friends and applying the values in a new category. Moreover, studies have shown that companies that invested in innovations during recessions have recorded the biggest jump in profits. The innovative spirit of Coca Cola is one of the key factors that contributed for the companys superior performance, that is, its innovation strategy gave the company the competitive advantage over its competitors. A competitive advantage is something that provides incremental value when compared to other offerings, wherein value is the perception of how much the buyer benefit ted beyond what was being paid in the product. In order to create value, the four Ps of marketing (that constitute the marketing mix) product, price, place, promotion have to be observed and practiced effectively. Dwyer and Tanner (2006) assert that innovation can be in the form of innovative marketing strategy, innovative manufacturing processes or innovative corporate structure. Also, companies that display the innovative spirit were found to have a corporate culture that supported innovation. Such a culture is dominated by a desire for the company to grow, to improve and to take advantage of all possible opportunities. That is, innovative companies tend to focus on opportunity risk (Dwyer Tanner 2006). With regards to Coca Colas strategy, the innovation comes in the form of innovative marketing strategy embracing the values that made it famous. Moreover, studies have consistently shown that key factors contribute to the likelihood of success of a company. One factor is vision, or the degree to which the development team shares a vision of what the new development project is supposed to accomplish. Another factor is a structured new product development process. Finally, having a long term perspective is another important characteristic. In many ways, these factors may be characteristics of an innovative culture. As Peter Drucker (1985) wrote, When all is said and done, what innovation requires is hard, focused, purposeful work. The literature also points five key components of success; namely close ties to well-defined market that lead to a product advantage; highly integrated and market-oriented company; competitive advantages in technology and production, strong marketing proficiency, and strong financial support. First, if the company has close ties to well-defined market, then it is able to anticipate customer needs, creating a product advantage. In this case, product advantage is the dominant factor in success (Cooper and Kleinschmidt 1987). Second, there must be close coordination between all who participate in the new product development process. A market-oriented company selects its targets more wisely and offers a product mix better matched to customer preferences. Third, the company must have competitive advantage technology and production capability, with which the new product is a good fit. These first three factors should result in a product or service that is unique and delivers superior benefits. The fourth element is that the company must have a strong marketing proficiencyà ¢Ã¢â€š ¬Ã‚ ¦The last but essential component is that the company must have strong financial support for its product launch and must take advantage of the marketing proficiencyà ¢Ã¢â€š ¬Ã‚ ¦These factors were identified in studies involving tangible products and services. In addition, it helps to choose a market with a high growth rate (Dwyer and Tanner 2006). Coca Colas focus on beverage creation and marketing enables the company to understand and meet the diverse and ever-changing beverage needs and desires of the consumers from all over the globe. The magnitude of Coca Colas advertising and distribution system enabled the company to easily market new non-alcoholic drinks as well as mineral water. Because of this, despite continuously changing consumer taste and preference, Coca Cola maintained its competitive advantage and lions share in the industry. Moreover, Coca Cola marketing campaigns such as Its the Real Thing, The Pause the Refreshes, Things Go Better with Coke and the latest Happiness have further enticed more consumers to try the companys products. In effect of the strong marketing proficiency, the company has become a global selling company with about 1.6 billion servings of products being consumed every day. Coca cola growth strategy in three ways/directions during 1996 olympic games: Emotional branding,the main idea was to let consumers experience the experience instead of product. Main focus was made on recognition of worlds diversity and individuality, and makes connection brands core ingredient. Company made it obvious to consumers that it recognizes its global status. Artworks: Coca cola bottles were used as canvas by 53 artists from different countries to express their spirit, cultural values, customs and traditions. Some of the artworks were so successful that were put on permanent display at theWorld of coca cola in las vegas. Just In Time advertising: during the Olympic games company ran 88 different TV commercials for 17 days. Each commercial was devoted to a particular theme of the Games and was never repeated. This is a very good example of global advertising campaign, as the advertisments ran simultaneously in 135 countries. à ¢Ã¢â€š ¬Ã‚ ¦Another way Coca-Cola tackled this strategy was through art. With Coca-Cola bottles as the canvas, artists from 53 different countries created works of art using local materials while capturing the spirit of their native traditions and cultures. Among the works, a six-foot-tall replica of Stonehenge from England and a ten-foot bottle made of rattan, wood and grass from the Philippines. The artwork received amazing reviews as many of the bottles went on world tour. Some of the bottles have even been put on permanent display at the sWorld of Coca-Cola in Las Vegas to demonstrate the global power of the Coca-Cola Company that parallels with the international Olympic Gamesà ¢Ã¢â€š ¬Ã‚ ¦The third way the company embarked upon this global growth strategy was with Just In Time advertising. Coke screened 88 separate television commercials, and over the 17 days of the Olympic Games, none of them was repeated. Each spot was also carefully bought to target that particular progra ms specific audience. The 17 commercials, one for each day of the Games, reflected the theme of the day and the latest Olympic news to the 135 countries the advertisement ran. These three global growth strategies proved very successful for Coca-Cola. (http://www.unc.edu/~jdee/creativestrategy.html) Further, using the social media, Coca Cola have invested on archives that collect advertising as well as marketing materials. The archives document the crossing point between the companys products and its consumers. It contains advertising and marketing materials from the newspapers, magazines, radio, advertisements and commercials and also photo collection that depicts international and domestic distribution of Coca Colas products. Blogs are then created that promotes the company with focus on heritage and pop culture. Through this resource, the company is able to get new information from the followers of social media. In this way, the company is learning new ideas helpful for future strategies. An example of this is the Fan-based strategy of Coca Cola, as cited from a literature: à ¢Ã¢â€š ¬Ã‚ ¦Coca-Cola used the fan-based strategy in an attempt to differentiate itself from traditional Olympic advertising, which used athletes. The For the Fans campaign went into action with a series of ads featuring actual photographs of fans drinking Coke at Olympic Games from 1928 onward. The first two commercials aired during the week of March 6, 1996 and featured black and white photos from previous Olympics showing fans in Switzerland holding Coca-Cola bottles. In the next step, Coke focused on a series of ads highlighting real life stories about how Coke has made a difference to young aspiring athletes. Finally, for the third step, Coke used commercials, print ads, and posters that addressed whether the enthusiasm of the fans makes a real difference to the outcome of the sporting event. The answer was resoundingly yes. (http://www.unc.edu/~jdee/creativestrategy.html) According to Dwyer and Tanner (2006) learning is when we connect new information to what we already know. Learning organization is one that consistently creates and refines its capabilities by connecting new information and skills to known and remembers requisite for future success. Organizational learning is the process of developing new knowledge that has the potential to influence behavior. Learning facilitates behavior change that leads to better performance. Many executive have said that the only truly sustainable competitive advantage is to be able to learn faster than competition, a contention supported by research. Moreover, the companys competitive advantages are explored in the following: buyer bargaining power, supplier bargaining power, barriers to entry, intensity of competition and threat of substitute. Among the customers of Coca Cola, the restaurants have the largest bargaining power. Coca Cola earns the largest profit margins from the large purchase volume made by authorized bottlers on its concentrates, in which the bottled beverages are then passed on the customers (restaurant chains). The overall bargaining powers of the buyers have given Coca Cola an average of 28% operating margin. In terms of raw materials, Coca Cola established a good bargaining power with its suppliers. The companys financial situation, e.g., high and stable gross profit margin of 65% indicates that there is low risk for the bargaining power of the suppliers to affect Coca Colas profitability. Also, high earning per capita of the companys employees reveals that the company has relatively low sensitivity to labor costs changes. The company has established exceptional network of distribution system throughout the globe that enables the company to enjoy economies of scale, and hence a remarkable competitive advantage that created barriers for new entrants to participate in the industry. Also, the companys strong brand and large scale advertising provided the company a barrier to competition. Further, the companys strong brands have reduced competition in the consumer staple sector. Disruptive Innovation Theory: Among the companies providing goods and services to consumers around the globe, only 10% are able to maintain and sustain a level of growth that is acceptable for the shareholders, while the rest of the 90% are not able to. Though these 90% have been applying the best strategies to make the business survive like investments on technological innovations, mindful of healthy competition and customers feedback, these efforts are not enough. The requirements of long-term sustainable success not only include the right normal strategies but also disruptive strategies in innovation. The core principle of disruptive innovation theory is that the innovation made by companies tends to have a faster pace that the changes in the customers lives. Hence, to maintain growth, a company must not only create innovations but also must be able to retain its core offerings and should always continue to practice sustainable innovation In the case of Coca Cola, though the company has been operating for quite a long time already, and can actually be considered as a very old company in the industry, it continues to hold a large share in the industry and even expand its market. The reason is that though Coca Cola adapts innovations, it is still able to embrace the values that made Coca Cola remarkable in the first place. In particular, the company preserved its brand image of wholesomeness and family and friends and continuously applying the brand image to new categories. Innovation Index One indicator that Coca Cola engages in innovations is the Innovation Index published by the UTEK Corporation. The latest Strategos/wRatings Innovation Index result of the UTEK Corporation confirms that Coca Cola continues to be innovative, with index score of 78.04 and leads the ranking of innovation performance of food and beverage companies. The SW Innovation Index is based on end-consumers feedbacks on the tangible benefits that they have obtained for the companies products. Corporate Sustainability In terms of corporate sustainability, Coca Cola initiated its Commitment 2020 plan. The plan outlines Coca Colas goals for the next 10 years which include minimization of water usage, reduction of carbon footprint by 15%, retrieval of 100% of the packaging and increase campaign on recycling. The company also plans to use local resources and pledge to eliminate potent greenhouse gases called HFCs (or hydroflourocarbons) by 2015. Literature views Corporate sustainability as: à ¢Ã¢â€š ¬Ã‚ ¦a new and evolving corporate management paradigm. The term paradigm is used deliberately, in that corporate sustainability is an alternative to the traditional growth and profit-maximization modelà ¢Ã¢â€š ¬Ã‚ ¦it recognizes that corporate growth and profitability are important and re requires the company to practice the goals of the society, especially those relating to sustainable development like economic development, protection of the environment, social justice, and equityà ¢Ã¢â€š ¬Ã‚ ¦the concept borrows elements from four more established concepts: sustainable development; corporate social responsibility; stakeholder theory; corporate accountability theory. ..Sustainable development need for economic growth with environmental protection and social equity to meets the needs of present generations without compromising the ability of future generations to meet their needsà ¢Ã¢â€š ¬Ã‚ ¦ corporate social responsibility deals with the role of business in society wit h the premise that corporate managers have an ethical obligation to consider and address the needs of society, not just to act solely in the interests of the shareholders or their own self-interestà ¢Ã¢â€š ¬Ã‚ ¦Stakeholder theory asserts that the stronger the companys relationships are with other external parties, the easier it will be to meet your corporate business objectives; the worse your relationships, the harder it will be. Strong relationships with stakeholders are those based on trust, respect, and cooperationà ¢Ã¢â€š ¬Ã‚ ¦ is corporate accountability is the legal or ethical responsibility to provide an account or reckoning of the actions for which the company is held responsible (www.sunstar.com.ph). The 2020 Vision of Coca Cola maintains that the company will double its global servings per day to 3 billion from 1.6 billion and will double system revenue and improve margins. If this is pulled-off as planned, along with their dividend payout and stock buybacks, it will create solid shareholder returns over a 10 year period. In 2009, Coca Cola publicized its new plastic bottle made partially from plants. The PlantBottle is a fully recyclable bottle and is made from a combination of petroleum-based materials and plant-based materials. In this instance, Coca Cola have made an innovative product. Quoting from the companys website: The Coca-Cola Company the first company to introduce a beverage bottle made with recycled plastic has been focused on ensuring the sustainability of its packaging for decades. It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled, and re-used. Earlier this year, the Company opened the worlds largest plastic bottle-to-bottle recycling plant in Spartanburg, S.C. The plant will produce approximately 100 million pounds of recycled PET plastic for reuse each year the equivalent of nearly 2 billion 20-ounce Coca-Cola bottles. These efforts are all focused on helping close the loop on packaging use and produce truly sustainable packages for consumers (www.thecoca-colacompany.com.). Financial Performance As one of the well-known companies worldwide, Coca Cola currently is trading at a reasonable value. At the end of 2009, the company has published an 8.7 revenue growth, earning growth of 11%, and cash flow growth of 11%. The average annual dividend of the company is $1.76 but entering 2010, the dividend yields 3.26% with a 3-year dividend growth of 10%. Coca Cola showed remarkable performance over the decades. The companys financial performances over the years are reflected in the table below: 2009 2008 2007 2006 Revenue Growth $B 30.99 31.994 28.857 24.088 Earnings Growth $B 6.906 5.807 5.981 5.080 Cash Flow Growth $B 8.186 7.571 7.150 5.957 Dividend Growth Dividend $ 1.64 1.52 1.36 1.24 Yield % 3.28 3.04 2.5 2.8 The financial health of the company is outstanding. Coca Colas net profit margin is at 22% at the end of 2009, which is higher as compared to its competitors like PepsiCo (with only 14% net profit margin). Analysts and investors also considered the cash flow as the life blood of any business. Cash flow is used as a core indicator of a firms financial health and viability and it is considered as a good gauge to quickly judge a firms financial performance. As an indicator, a negative cash flow, on one hand, indicates that the firm is financially troubled. No firm can keep on operating if cash flow is negative. On the other hand, positive cash flow, when cash is increasing, indicates that the firm is financially healthy (at least for the period) and can be able to pay its bills. In relation to this, Coca Colas cash flow exhibits a growth of 11%, from $7.571 billion in 1998 to $8.186 billion in 1999. In terms of dividend growth, the company has recorded increases in dividends for years in a row that made Coca Cola to be among the top in the list of dividend aristocrat. The current companys stock yields 3.28%. The companys dividend has also increased by 7.3%. Moreover, the companys payout ratio is currently at 56%. Moreover, Coca Cola has a long-term debt-equity ratio of 0.20 while the current debt-equity ratio is 1.3 So, in terms of financial conditions, Coca Cola is financially healthy demonstrating a fairly good dividend growth. The company has the highest profit margins in the food and beverage industry, diversified brands, a strong brand, extreme international exposure, and a solid growth. The companys price-earning ratio is also playing a little above 18, which is not bad. Further, the company has concrete revenue, earnings, and cash flow growth. The stock offers an above average dividend yield, and has been diligently increasing dividends over the past 48 years. This is the type of company that just works, period. You dont need billions of dollars in reinvested research and development to sell more Coke, and the products dont get replaced overnight. The Return Driven Strategic Framework The Return Strategy Model is based on three dimensions of performance namely superior and sustainable return on investment, growth while maintaining superior return on investment, and superior total shareholder return. The model serves as the fundamentals of business strategies. It is the result of combining extensive research and real world applications of great corporate performances over ten years or more. The strategy examines the commonalities in business strategies that have resulted to superior performance. Using the Return Driven Strategic framework in evaluating Coca Colas performance, the following points are highlighted so as to show that the company has indeed demonstrated superior performance. First, the company continuously innovate its offerings to better satisfy the needs of its customers, in which innovate is defined as changing the companys product to better satisfy the needs of the targeted consumers. This is done through re-examination of their offerings, modification of the existing ones and development of new products that are perceived to better satisfy the unmet needs of the customers. Coca Cola continuously change its offerings since the company believes that by doing so, they are creating more value for the customers with the anticipated superior return on investment from the innovation. The value is of creating an intellectual and emotional connection between the consumers and the companys offerings. Another driving factor for Coca Colas superior performance is its strong commitment to and discipline for making shareholder value by focusing on return on invested capital. The company maintains goals, incentives and performance measures that are definitely in line with a sustainable return on investment. The Coca-Cola has been profiled as a company that has used Economic Value Added to create shareholder value. In fact, Cokes value-creating business strategies have increased shareholder value. Moreover, Coca Cola have accomplished superior returns as well as growth without violating any ethical parameters of the community where its businesses are operating. CONCLUSION In todays global, intensively interconnected business environment, a major challenge faced by business organizations is how to maximize shareholder value and sustain growth, while at the same time creating economic value for all. For the leading Coca Cola Company the attainment of superior performance is a tough endeavor and it requires combinations of strategies. The remarkable strategy of Coca Cola is its innovation strategy that enables the almost 100 year old business excels and grows despite tough market pressures.

The Use of Drugs by 1950s Artists Essay -- Illegal Drugs Speed Narcoti

A movement arose among the artists of 1950s America as a reaction to the time's prevailing conformity and affluence whose members attempted to extract all they could from life, often in a strikingly self-destructive way. Specifically, the Beat writers and jazz musicians of the era found escape from society in drugs and fast living. But what exactly led so many to this dangerous path? Why did they choose drugs and speed to implement their rebellion? A preliminary look at the contradictions that prevailed in 1950s American society may give some insight into these artists' world. At the end of World War II, American culture experienced an overhaul that ushered in a period of complacency beneath which paranoia seethed. A generation that had lived through the privations of the Depression and the horrors of world war was now presented with large suburban homes, convenient and impressive appliances, and pre-packaged entertainment. Such wonders so soon after extended hard times were greeted enthusiastically and even treated with a sense of awe. They may have encouraged few distinctions among the middle class -- the houses in a suburb were generally as identical as hamburgers at McDonald's -- but they represented a wealth to which few had before enjoyed access. Life became automated, with dishwashers cleaning up after dinner and air conditioning easing mid-summer heat. The new conveniences left more time for families to absorb the new mass culture presented through television, records, and Spillane novels. Excitement over the new conveniences and entertainment led America to increasingly become an acquiring society. To my parents' generation, childhood in the 50s was a time when people were generally pleased with themselves and with the... ...McNally, Dennis. Desolate Angel: Jack Kerouac, the Beat Generation, and America. New York: Random House, 1979. O'Neil, Paul. "The Only Rebellion Around". Life 47 (November 30, 1959): 115-116, 119-120, 123-126, 129-130. Parkinson, Thomas, ed. A Casebook on the Beat. New York: Thomas Y. Crowell Company, 1961. Peretti, Burton W. Jazz in American Culture. Chicago: Ivan R. Dee, 1997. Rigney, Francis J. and L. Douglas Smith. The Real Bohemia. New York: Basic Books, 1961. Tytell, John. "The Beat Generation and the Continuing American Revolution". American Scholar 42 (1973): 308-317. Van Den Haag, Ernest. "Conspicuous Consumption of Self". National Review VI (April 11, 1959): 656-658. Wakefield, Dan. New York in the Fifties. Boston: Houghton Mifflin, 1992. Woideck, Carl. Charlie Parker: His Music and Life. Ann Arbor: University of Michigan Press, 1996.

Dicussion questions Essay

How do organizational functions affect organizational structures? How do your organization’s functions affect its organizational structure? How do organizational structures affect organizational functions? How does your organization’s structure affect its organizational functions? An organization is defined as a social unit of people that is structured and managed to meet a need or to pursue collective goals. The function of an organization directly relates to its structure. To succeed as an organization, all the functional areas must work together. There are different levels of structures: Vertical and Horizontal. Vertical organizational structures means a strict top down or bottom up structure (chain of command is important); horizontal, flat or closer to flat organizational structure (no leaders). While the organization I work for does not participate in any sort of sales, we do protect America through research and being knowledgeable in different aspects of careers. The Air Force follows a vertical organizational structure. There is always a person in charge of someone. To file a complaint, you have to start with the lowest level and work your way up. Organizational structures affect organizational functions depending on the main goal/strategy. The functions and structures of organizations go hand in hand. What are the different types of organizational structures? Which type of structure do you think is the most effective? Why is this structure the most effective? How can organizations determine if they are structured in the most effective and efficient manner? The different types of organizational structures are functional, divisional, and matrix. Functional structure is departmentalization around specialized activities such as production, marketing, and human resources. Divisional structure is departmentalization that groups units around products, customers, or geographic regions. Matrix structure is an organization composed of dual reporting relationships in which some managers’ report to two superiors –a functional manager and a divisional manager. The most effective structure is the matrix structure because it consists of the other functions, both of which would fail without them. Organizations can determine if they are structured in the most effective and efficient manner by analyzing how their business operates. Consider an organization in which you have worked. Draw it’s organization chart, and describe it by using terms from Ch. 8 of the text. Describe your experience with the organization. Did you enjoy working there? Explain your response. The experience I have had with the organization is good. Our organization makes charts for each unit’s supervision. Everyone knows who to contact in case of an emergency or if there is a problem with the chain of command. So far, I have enjoyed working for the military. I appreciate structure and reliability. What evidence have you seen of the imperatives for change, flexibility, and responsiveness faced by today’s firms? By firms becoming learning organizations they can be skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights. Firms should also have a high-involvement organization, which top management ensures that there is consensus about the direction in which the business is heading.

Losing a Friend - 942 Words

My memory can only place certain moments of that day into a sequence that makes any sort of sense in my head. I recollect the fluttering, fluorescent light bulbs that seem to put me into some sort of morbid spotlight for all to see, and the smell, the sterile smell of a life ended. Much like that of a movie, I saw everything in that hopeless sort of slow motion as if to somehow slow down the reality of what I was to become of me and my family. The early morning of March 24, 2006 was nothing if not the one-day that will forever be seared into my brain. Much like the ritual of an owner branding its animal, I will forever be marked with the horror of that morning. I was always a very happy child with a great family and the privilege†¦show more content†¦In a fit of teen angst I told her that I had wished that she would just get out of my life, and she did. She developed the MRSA virus and peacefully died in her hospital bed after a week of complaining about feeling sick. I don’t believe that I could have ever imagined the regret I feel everyday for saying that to her. With every event in somebody’s life come a lesson that they will carry with them forever. I realized on that morning that life is the most precious and wonderful gift imaginable. Love and respect are all pieces to the puzzle of true happiness in life and unfortunately I learned that lesson too late. Though I carry all of these wonderful memories with me about my wonderful cousin Kerra, I feel an emptiness that will never be filled. Not only did I not get to say goodbye, I hurt her and those were the last words she ever heard from me. I feel like the most privileged person on this planet to have had the time I spent with my cousin and I will never forget those memories but life is precious and I’ve ultimately learned to treat each moment as if it was my last. 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Heirloom Swot Analysis - 1928 Words

An Analysis of Strengths, Weaknesses, Opportunities, and Threats in Opening an Heirloom Seed Supply Online Americans are showing a greater interest in living healthier lifestyles; eating cleaner has become a growing part of our culture. As this culture grows, so too does the need for businesses that supply ingredients to support the trend (Essen Englander, 2013). In recent studies, it has been found that genetically modified foods are not as preferred as the more natural versions from before mankind endeavored to make structural changes to raw products (Bawa Anilakumar, 2012). One of the most difficult aspects of changing one’s lifestyle to eliminate GMOs is finding said foods in a natural state. This speaks to a need for supplying†¦show more content†¦Threats: Chain Retail (Whole Foods) Competition Potential Limited Suppliers Economy Fluctuations After evaluating this analysis, it will be easier to determine if the negative aspects of starting such a venture significantly outweigh any positives. Possibly the easiest of the four quadrants of the SWOT Analysis to determine are the strengths. Strengths The strengths of running an heirloom seed business from home: easy inventory storage; no employee issues or costs; no need to wear a uniform or leave the house; and no true schedule. Unlike many businesses that sell physical products, whether it’s internet sales or in-store, seeds take up very little space. One could easily sell many varieties with nothing more than a garage to store the inventory! A preferred method would be to have a separate room, climate controlled, with shelves to hold bins of inventory. Unlike selling t-shirts or gadgets, seeds could have months of inventory on hand in one converted guest bedroom. Operating in this fashion would negate the need to hire employees. Having a traditional business in a store often requires hiring people to assist in the running of it. With no employees, there is no need for a human relations department, overtime pay, extra insurance costs, or salaries. Based on statistics from the Bureau of Labor published in September of 2017, one part-time service employee averages a cost per hour ofShow MoreRelatedStrategic Management Ikea Analysis2320 Words   |  10 Pages Case study IKEA Strategic management Main factors of development of IKEA Strenghts and weakness Oportunities and threaths Main strategic problems out of Swot analysis Identification of corporate strategy Your suggestions and recommendations Answers: Main factors of development of IKEA The company starts when Ingvar Kamprad from Sweden and when he was really child only with 17 years old, he started sellingRead MoreEssay on Organic Farming Business Proposal5491 Words   |  22 Pagesengineered seed because they view this kind of biotechnology consistent with organic principles. Although GMOs are excluded from organic farming, there is concern that the pollen from genetically modiï ¬ ed crops is increasingly penetrating organic and heirloom seed stocks, making it difï ¬ cult, if not impossible, to keep these genomes from entering the organic food supply. International trade restrictions limit the availability GMOs to certain countries. The hazards that genetic modiï ¬ cation could pose toRead MoreTrader Joes Internalization7066 Words   |  29 Pagessourced from Non-GMO Ingredients, seafood provided sustainable sources. They also respect condition of farm workers. We can conclude, Trader Joe’s is a healthy company with a huge respect for environment, human right and health. 2) Trader Joe’s SWOT Strengths * No intermediaries  : the brand has its own private labels * Fresh and bio products * Good brand image in the US * ‘Cozy’ stores, very diverse choice from all over the world (Wide range of wines = Good for European market) Read MoreIrish Restaurant Concept10856 Words   |  44 Pages 3 * Restaurant Concept 3 * Vision, Mission, and Goal 4 * Target market 4 * Location and Demand Analysis 5 * Degree of Competition 6 The Restaurant 8 * Food and Beverage Selections 8 * Theme and Decorations 9 * Point of Differentiation 9 * SWOT Analysis 10 Team Members 12 Restaurant Menu 13 HACCP-Based Standard Operating Procedures 33 * Personal Hygiene

The Definition Of Effective Leadership - 1520 Words

Definition of effective leadership Most historians rank George Washington, Abraham Lincoln, Thomas Jefferson, and Theodore Roosevelt as America’s finest leaders. Agreement on their quality is so strong, in fact, that in the 1920s, their likenesses were immortalized on Mount Rushmore, which has since become an iconic symbol of great leadership. On the other end of the spectrum, Warren G. Harding, Pierce, James Buchanan, and George W. Bush are ranked as among our worst leaders. Herbert Hoover, John Tyler, and Millard Fillmore sank to the bottom as well. The unanimity among these rankings suggests that the qualities that make an effective leader do not change with place and time, with the governed body or with the situation. America’s sixth president, John Quincy Adams, defined leadership this way: â€Å"If your actions inspire others to dream more, learn more, do more and become more, you are a leader.† I agree that effective leadership is distinguished by four critical qualities: passion, vision, emotional intelligence, and confidence. Leaders who possess these qualities are able to make a positive impact on their institution—as Adams did, improving American life through his strong hand on the wheel of the ship. Without a leader’s clear vision and guidance, a business is like a ship drifting aimlessly. The leader’s vision provides the map, establishing a path that leads to the desired destination. Effective leaders create clear, concise visions that identify the key actionsShow MoreRelatedDefinition Of Effective Leadership And Leadership1487 Words   |  6 Pagesto say in regards to leadership and those in positions of leadership. 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Limitations A Future Research Implications -Myassignmenthelp.Com

Questions: What Are The Various Advantages And Disadvantages Of Cloud Computing That Can Be Witnessed In Netflix? What Are The Benefits And Shortcomings Of Cloud Computing In The Organizations? What Are The Various Uses Of Cloud Computing In Netflix? How Cloud Computing Can Be Used To Improve The Functioning Of The Organizations? What Are The Various Aspects Of The Cloud Computing That Are Relevant In The Organizations? Answers: Introduction The cloud computing is a new trend which gives access to several pools of configurable resources as well as higher level services over the internet (Sanaei et al. 2014).This technique depends on sharing of the various resources so that an adequate level of coherence as well as economy of scale would be achieved. The cloud computing typically allows the companies to reduce the costs of IT infrastructure. This also allows the companies to get their IT applications run in a smooth manner so that they can be managed in an advanced manner. Netflix is one of the worlds leading television network in television where there are over 93.8 million members and they are present in almost 190 countries (Netflix 2017). This paper would aim to understand the advantages as well as disadvantages of cloud computing by analysing the example of Netflix. A practical mode of research would be carried out to understand the various aspects of the research topic. Project Objective The primary objective of the paper is to analyse the various advantages as well as disadvantages of using cloud computing through the practical example of Netflix. The various benefits as well as backlogs of using the cloud computing services would be analysed. The interconnection of the cloud computing services with Netflix would be ascertained. The secondary objective of the research paper is to understand the real usage of cloud computing and how it can be used in the real organizations. Project Scope This research paper would explore the various positive and negative uses of the cloud computing services and how they are being demonstrated in Netflix. This research would mainly focus on the various literature review gaps in the field of cloud computing and how it can be used for the benefit of the operations. Literature Review Cloud storage is considered as a service in which the data is remotely maintained, backed up and managed in which the users are able to store the files in an online server, so that they can be accessed from any location (Hashem et al. 2015). The third-party clouds help the organizations to concentrate on the core business processes and not on increasing the resources based on the computer maintenance and infrastructure. Netflix was created in the year 1997 and it is considered as one of the biggest entertainment corporation in which there is a lot of demand for streaming media and video-on-demand (Netflix 2017). The company is known to have gained competitive advantage through the effective implementation of the cloud computing. There are various advantages of cloud computing that can be witnessed in Netflix. There is a considerable amount of cost saving of the companies when they start using cloud computing services (Rittinghouse and Ransome 2016). This is because of the fact that the companies are able to add numerous virtual servers as well as storage together, which decreases the cost of the operations. Netflix uses cloud computing services to manage their data in a better way as it allows the offering of the data to the global audience in an easy manner (Rittinghouse and Ransome 2016). Cloud computing provides flexibility of data at a faster speed. Netflix also uses the technology of Hadoop Clu sters so that they can improve the quality as well as reliability of data. Cloud computing also improves the data recovery process from any kind of disasters as well as there is a process of data recovery (Rittinghouse and Ransome 2016). The cloud computing is also known to have automatic software updates including new service features and new security updates. There are many disadvantages of the cloud computing services such as security of data. The data on the cloud servers has the risk of getting attacked by cyber criminals (Avram 2014). Netflix also has the risk of getting hacked by the cyber criminals and there have been instances of data breach. The company also faces the issue of reduction in customer satisfaction due to the downtime of the servers. The cloud computing services also provides least control of their services as they are being controlled by a third party (Rittinghouse and Ransome 2016). The concept of cloud computing services such as Netflix requires constant connection with the data network and cannot be operated alone. The literature review failed to analyse the way Netflix uses cloud computing to reduce the cost of their operations. It also failed to link the exact disaster recovery process witnessed in Netflix. The process of automatic software updates for Netflix is being done by Amazon, but the exact process of software update is not known. Research Design and Methodology The research design is an important component for carrying out the research process. This research would be using qualitative data collection method by using number of sources. The qualitative data collection would focus on both types of studies such as exploratory and descriptive studies. Types of qualitative research method The exploratory method and descriptive method of data collection would be used for carrying out this research (Wang et al. 2017). The exploratory method of data collection is concerned with the study of an issue which is not being studied in detail in the earlier literatures or research processes (Wang et al. 2017). This kind of research relies on the secondary method of data collection such as review of existing literature. This research would rely on the collection of secondary data on cloud computing and its corresponding impact on Netflix. This study would also focus on the descriptive mode of research. The descriptive research type would focus on the observational method in which the data on cloud computing would be collected either by reading information from a source or by analyzing specific case studies from the organization. Qualitative research method There would be various methods of qualitative data collection that would be used for this research. The data on cloud computing would be collected from a variety of sources such as journals, books, publications, archives, records, participant observation, case studies and others (Palinkas et al. 2015). The internet would be the primary mode for data collection from where all the relevant data would be collected. There are various kinds of secondary data methods that would be used for the purpose of collection of data such as accounting of the past events, company reports, diaries and others (Palinkas et al. 2015). Approaches to reliability and Validity Reliability is one of the most important sections of the research in which a true score of measurement theory is being applied (Creswell and Poth 2017). It is considered as one of the excellent assessment tools which are used for producing consistent and desired results (Creswell and Poth 2017). The reliability and validity of the data would ensure that the data can be used by another individual for doing their research works. In this research, it is ensured that the measurement process is reliable or the data is being collected from a reliable source. The secondary data collected from various sources is from 2013 onwards and hence ensures that only latest data is used for the purpose of collection of data. No journal or book or any other publication is being selected before 2013 and hence the research can be termed as a reliable one. The data sources of the print media are also being checked thoroughly before collecting relevant data. The criteria for the data collection are that only reputed journals and international publications, which are quite popular. This process makes the data collection process reliable as well as valid, which would increase the quality of the research paper. Sampling This research would use non probabilistic sampling process, in which there would be random selection of the data collection sources and there would be no selection of the particular units of measurement (Kumar 2014). This kind of sampling process is most appropriate for gaining ideas on wide subjects of study and there is least involvement of any quantitative data. The reason for using this sampling technique is that it is quite cheaper and quicker. This kind of sampling technique is most suitable for exploratory research in which it is important to find quick solutions to various problems (Best and Kahn 2016). This approach would be ethical and there would no need for exact quantitative facts. Sample Size The selection of the sample size is considered to be an important step in the research. The determination of the sample size is considered as the process of choosing the number of observation or replications, which can be used to study the pattern of the study (Rea and Parker 2014). The sample size for this research would be 20 and out of them variety of different types of journals, publications, books and case studies would be selected on a random basis. Data Collection Method The primary modes of data collection would be observations, visual analysis and textual analysis (Shan, Bernick and Banks 2017). The print media would be mainly analyzed through the methods of visual and textual analysis. The content of the publications would be carefully reviewed, studied, analyzed and then a suitable conclusion has been drawn from them. The various similarities and the data pattern is also being observed between the various sources of data. Ethical Considerations It is important to maintain ethical aspects while undergoing the research process. The ethics are the standards which differentiate between the right and the wrong standards (Gelman et al. 2014). Some of the ethical considerations used in this research are- No outdated data was used for the purpose of this research. Only latest data was used for data collection. The publications and the relevant authors were informed before carrying out the research process (Gelman et al. 2014). Informed consent was used for this research. Anonymity of the authors is being maintained and the research data is being kept confidential. Research Limitations There are several limitations of this research which needs to be acknowledged. The following are the research limitations- Lack of reliable data- There is lack of reliable data in the field of cloud computing. Not many research publications are there which discusses the issue of cloud computing by taking the example of Netflix (Velte and Stawinoga 2017). This has been an obstacle in finding good quality data. Lack of data measurement- There are no specific data measurement tool for the purpose of this research. There has been lack of data analysis tools for this type of research. Bias- The researcher may definite kind of cultural or social bias, which would prevent him from achieving the true potential of the research (Velte and Stawinoga 2017). Time Schedule (Research plan) The various activities of this research are defined below- Main activities/ stages Week1 Week2 Week3 Week4 Week 5 Week 6 Identification of research topic Perform Background search Gather information about Tesco Formulation of research objective Formulation of research questions Performing literature review Identification of research methods Collection of qualitative data Collection of quantitative data Ethical considerations Identifying research limitations Conclusion The cloud computing is one of the most advanced technologies in which the organizations are trying to reap the benefits. The cloud computing has been helping the organizations in achieving their true potential. This paper has financial on both the advantages as well as disadvantages of cloud computing. The example of Netflix is being used to understand the actual benefits or the backlogs of cloud computing. This paper would broaden the understanding of the aspect of cloud computing in a real organizational setting. References Avram, M.G., 2014. Advantages and challenges of adopting cloud computing from an enterprise perspective.Procedia Technology,12, pp.529-534. Best, J.W. and Kahn, J.V., 2016.Research in education. Pearson Education India. Creswell, J.W. and Poth, C.N., 2017.Qualitative inquiry and research design: Choosing among five approaches. Sage publications. Gelman, A., Carlin, J.B., Stern, H.S., Dunson, D.B., Vehtari, A. and Rubin, marketing, 2014.Bayesian data analysis(Vol. 2). Boca Raton, FL: CRC press. Hashem, I.A.T., Yaqoob, I., Anuar, N.B., Mokhtar, S., Gani, A. and Khan, S.U., 2015. The rise of big data on cloud computing: Review and open research issues.Information Systems,47, pp.98-115. Kumar, R., 2014.Research methodology: A step-by-step guide for beginners. Sage. Netflix., 2017. Is Netflix Down?. [Online] Netflix. Available at: https://help.netflix.com/en/is-netflix-down [Accessed on 16/01/2018] Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015. Purposeful sampling for qualitative data collection and analysis in mixed method implementation research.Administration and Policy in Mental Health and Mental Health Services Research,42(5), pp.533-544. Rea, L.M. and Parker, R.A., 2014.Designing and conducting survey research: A comprehensive guide. John Wiley Sons. Rittinghouse, J.W. and Ransome, J.F., 2016.Cloud computing: implementation, management, and security. CRC press. Sanaei, Z., Abolfazli, S., Gani, A. and Buyya, R., 2014. Heterogeneity in mobile cloud computing: taxonomy and open challenges.IEEE Communications Surveys Tutorials,16(1), pp.369-392. Shan, G., Bernick, C. and Banks, S., 2017. Sample size determination for a matched?pairs study with incomplete data using exact approach.British Journal Of Mathematical And Statistical Psychology. Velte, P. and Stawinoga, M., 2017. Integrated reporting: the current state of empirical research, limitations and future research implications.Journal of Management Control,28(3), pp.275-320. Wang, L., Ranjan, R., Chen, J. and Benatallah, B. eds., 2017.Cloud computing: methodology, systems, and applications. CRC Press